One thing is certain. NBA fans are awestruck by their drama. The ratings reflect the awe of thrilling stories, like Jordan's final season with the Bulls and the thrilling return of the Cavaliers against the Warriors and the 2010 game between the Lakers, Celtics and Celtics.
The NBA is taking a step into the esports scene with the creation of the NBA 2K League with Take-Two Interactive. Take-Two Interactive is the creator of NBA 2K. This is definitely a good move by the NBA, as it was predicted that by 2023, around 351 million people across the world would be occasionally watching esports games as a means of entertainment.
Intending into the world of esports is also a viable strategy for the NBA to attract audiences from outside the United States. One study found that 57% of esports viewers worldwide are located in Asia Pacific, compared to 12% in North America and 16% in Europe.
In the present, there are currently 22 NBA teams with NBA 2K League counterparts. The league has worked to grow a large base of video game fans. The season of the 2019 NBA 2K League Season was watched by 1,411,925 viewers with 7,859 viewers.
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