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GUANGZHOU Nike Cortez On Sale , Feb. 7 (Xinhua) -- On a cold winter morning in south China's Guangdong Province, Su Wenxun, a migrant worker at a local factory, has already begun off what was destined to be a grueling journey home by motorcycle.


"This is the fifth time I've gone home on my motorcycle," said Su, who left home in neighboring Guangxi Zhuang Autonomous Region seven years ago, to seek his fortune in Foshan City.


As Spring Festival Nike Cortez Sale , China's biggest holiday, drew near, Su almost could see the groaning dinner table at the annual family reunion looming on the horizon.


"I could have set off five days ago," Su admitted but had been kept waiting for his salary in Foshan. His preference for travelling on a motorcycle is mainly financial.


"I can save at least 120 yuan (18 U.S. dollars) by going home by bike," he said. So with a bright smile on his swarthy face, as the drizzle comes to an end, he sets out the journey back home.


The weather did not hold. After just four hours in the saddle the road was slippery and visibility was poor. The rutted Nike Classic Cortez Nylon Prm Women's Black Sale , pot-holed road was in even worse condition than last year.


"When the temperature drops my breath mists up my visor," Su explained. "I have to open it and expose my face."


Given all the adversities, Su Wenxun did not flinch a bit. Whenever he stopped for a cigarette, he always had that smile on his face.


At least he was not alone. At least 500,000 other migrant worker from Guangdong are making the same trip. With such a hugh number of travelers, there are plenty of places along the way to stop for a rest or a snack.


"I'd stop by and have some food here every time I go by," Su said with his perennial grin Nike Classic Cortez Nylon Women's Black/White Sale , and a bowl of hot porridge in hand.


"Home!" Su pointed to his small house in the distance, with joyous laughter and no sign of weariness off the journey. After 30 hours on the road, Su is finally home in the small village in Chongzuo, Guangxi.


For Chinese people, nothing is more important than a family reunion during Spring Festival. For Su, this was the moment that made all his efforts on the road worthwhile.


"I'm fine with all the hard work for my family," said Su Nike Classic Cortez Nylon Prm Men's Red/White Sale , who was gathering dry woods for his parents soon after he got home. Talking about his resolutions as the New Year approaches, family came out top again.


"Hopefully I'll be able to build a new house for my family," Su said with a firm look in his eyes, despite his limited income and much more difficulties lying ahead.


"It's the family and dreams that drive me along."


by Xinhua writer Lyu Dong


BEIJING, Feb. 15 (Xinhua) -- For years, Yum! Brands and McDonald's have battled for dominance in China, but a scandal at a supplier in 2014 led to Chinese diners walking past their restaurants.


The supplier Nike Classic Cortez Nylon Men's Medium Olive/White Sale , Husi Food Co., was punished in court earlier this month, but Yum, which owns KFC and Pizza Hut, and McDonald's are still struggling to get over back their business and both are trying to move their image up the food chain.


A facelift is necessary as Chinese diners, like their Western counterparts, are becoming less impressed with fast food Nike Classic Cortez Nylon Prm Women's Pink/White Sale , and more health conscious. What's more, the expanding consumer class are increasingly intrigued by originality and Chinese culinary heritage.


McDonald's began testing a 'Create Your Taste' custom burger joint in last year. Diners are encouraged to choose everything from bun and burger to salads and dressings for their own burger.


So far, 11 such custom burger restaurants have opened and there are plans for 150 more this year.


In Beijing, people lined up in front of the electronic kiosk inside the city's first McDonald's CYT restaurant a month after its opening in January.


"I've been waiting in line for more than half an hour," said an office worker in Beijing as he waited in line, "but it's worth the wait to have the burger made my way."


But are such innovations a sign of confidence in the China market, or clutching at straws?


"Despite recent external challenges Nike Classic Cortez Leather Men's White/Black Sale , we remain confident in the potential of this important market and in the strategy we have in place to expand the brand even further," said McDonald's president and CEO Steve Easterbrook in January. The Golden Arches plans to open more than 250 restaurants in China this year.


"The Husi scandal serves as a wake-up call for these western fast food chains that their brands no long command the same kind of appeal and loyalty they once did," said Zhu Danpeng, a consultant with China Brand Research Institute.


What they are trying, according to Zhu, is to take a step back from the standard fast food processes that made them successful at first, but have now be successfully mimicked by local rivals. Instead Nike Classic Cortez Leather Women's Black/White Sale , they are turning to customization and table service to deliver a premium experience for diners.


"It's as if they are betraying their fast food roots to be associated with healthy, trendy and fun lifestyles, to appeal to a new generation of consumers," Zhu said.


Yum! Brands' Pizza Hut has followed a similar route. While sales of KFC are slowly creeping back toward pre-scandal levels, Pizza Hut is still struggling. Its first restaurant in downtown Beijing reopened last year, revamped in an attempt to turn the chain's fortunes around.


The new-look Pizza Hut stands out from the other outlets in China with posh furnishing and more original Italian offerings like pro and os.


Yum also announced a plan last year to spin off its China business, which will allow KFC and Pizza Hut to be more flexible in adapting to changes in the China market.


Analysts say it's still early to determine if reinventing themselves will eventually pay off Nike Classic Cortez Leather Men's/Women's White Sale , but they could probably learn from Starbucks, which came to China much later, and found a more premium image appealed China's aspiring middle class.


Starbucks plans to have around 3,400 coffee sho

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