Events (auf RuneScape) » need to rebuild the pages witho

You need to know things like:


1) What technology was used to build the site? (i.e. Flash, PHP Austin Davis Jersey , frames, Cold Fusion, JavaScript, Flat HTML etc)


2) What are the file extensions of the pages? (i.e. .htm, .php Michigan Wolverines Jersey , .cfm etc)


3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.sitelongpagename?source=123444fgge3212, (containing ??? symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).


4) Are there at least 250 words of text on the home page and other pages to be optimized?


5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?


6) Approximately how many pages does the site contain? How many of these will be optimized?


7) What is the current link popularity of the site?


8) What is the approximate Google PageRank of the site? Would it benefit from link building?


9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?


10) Do I have permission to alter the visible content of the site?


11) What are the productsservices that the site promotes? (e.g. widgets, mobile phones Wayde Sims Jersey , hire cars etc.)


12) What are the site?s geographical target markets? Are they global? Country specific? State specific? Town specific?


13) What are the site?s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)


14) What are 20 search keywords or phrases that I think mymy client?s target markets will use to find the site in the search engines?


15) Who are mymy client?s major competitors online? What are their URLs? What keywords are they targeting?


16) Who are the stake-holders of this site? How will I report to them?


17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?


18) How do I plan on tracking my or my client?s rankings in the search engines?


19) Do I or my client have the ability and resources in place to respond to increased trafficbusiness as a result of the campaign?


20) What are mymy client?s expectations for the optimization campaign? Are they realistic?


Answers to the first 10 questions above will determine how search engine-compatible the site currently is and the complexity of optimization required. For example, if the site pages currently have little text on them Tremont Waters Jersey , you know you?ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.


This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for and that?s very frustrating.


The remainder of questions are to establish in advance the who, what Tim Quarterman Jersey , where, when, why and how of the optimization campaign. This will help you determine the most logical keywords and phrases to target, as well as which search engines and directories to submit the site to and which sites to pursue reciprocal links with.


You?re Now Prepared!


So now you are clear about your motivations for optimizing the site, you know more about the target markets Skylar Mays Jersey , you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You?re ready to tackle the job!



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