Players will be chasing a slice of Cricket Australias digital revenue, arguing the content could not exist without them, when negotiations for a new payment memorandum of understanding (MOU) formally begin in Melbourne on Friday.Ahead of talks that are set to be among the most willing since the threat of a player strike, in 1997, led to the creation of the Australian Cricketers Association, ESPNcricinfo has learned that the players union will be seeking a more expansive definition of Australian Cricket Revenue (ACR), the pool of money from which the players fixed revenue percentage of around 25% is drawn.The last MOU, negotiated in 2012, predated CAs current broadcast rights deals, which included a substantial digital component for the first time. Lavish funds have been spent on the project, including the CA website, a subscription-based mobile app and extensive live streaming services. Yet the players, whose cricket the project covers, only have access to the money brought in by television deals, not their digital equivalents.While the players have been happy to help the project get off the ground over the past three summers, there is an eagerness now to future-proof the next MOU so new sources of revenue are not excluded from ACR. Though the cricketers pay model is the envy of the Australian sporting world, the ACA argues that the players actually get less than a fifth of all money in the game, termed Total Cricket Revenue.There has already been some furious spin on both sides of the argument, which will be led on the players side by the ACA chief executive Alistair Nicholson and on CAs by the senior executive and former board director Kevin Roberts. While CA has said little about the looming talks, even to the point of refusing to guarantee the retention of the fixed revenue percentage model, Nicholson moved onto the front foot on Thursday.Its important that the facts are known because they paint a very different picture to that suggested, Nicholson said. Most think that the players are getting a bigger and bigger slice of the cricket pie. This is wrong. The opposite is actually true. And this is despite the fact that it is the players who have helped grow the game to make it what it is.For the last 20 years, Cricket Australia and the players have worked together as genuine partners in the growth of the game, and the game in Australia has never been stronger. To suggest that players try harder or perform better due to the size of their contracts is not only wrong, but doesnt respect the work that the players put in.In reality, the players know more than anyone that they need to continue to fight to be the best in world cricket, and every time they pull on the Australian cap, they do so with immense pride and respect. The players have outlined their priorities including ongoing investment in grassroots cricket and a greater say on scheduling. This, along with including all cricketers, male and female in the one MOU, provides cricket with a fantastic opportunity to grow in the right way. Wholesale Air Max . -- Linebacker Myles Jack ran for four touchdowns, defensive end Cassius Marsh caught a scoring pass, and No. Cheap Air Max Uk Sale . The defence is doing its part, too. Drew Brees threw a pair of touchdown passes in the first half and the guys on the other side made sure that was enough, sending the Saints to a 17-13 victory over the Atlanta Falcons on Thursday night. http://www.cheapairmaxuksale.com/ . 4 Villanova with a 96-68 drubbing on Monday. Wragge hit 9-of-14 from behind the arc, matching Kyle Korvers school record for 3-pointers in a game set in 2003, as Creighton (16-3, 6-1 Big East broke a conference record with 21 treys in the rout. Cheap Air Max Online . 31, the CFL club announced Monday. The team also has yet to decide on the future of Doug Berry, who began the season as a consultant to the head coach but took over the offensive co-ordinators duties in July. Cheap Air Max Sale . The 26-year-old Ireland striker, who has four goals this season, has signed a three-and-a-half year contract with his new club. ST. PETERSBURG, Fla. -- Jeremy Hellickson and the Tampa Bay offence had another productive night. Hellickson won his fourth consecutive start, Jose Molina had a two-run homer during a five-run second inning, and the Rays beat the Chicago White Sox 8-3 on Friday night. "I felt the same when things were going bad," Hellickson said. "Its just a matter of keeping the ball down, getting ahead and making a big pitch when I need to." Hellickson (8-3) gave up one run, six hits and struck out nine in seven innings, helping the Rays win for the sixth time in seven games. "Thats pretty good stuff right there," Rays manager Joe Maddon said of Hellickson. Hellickson was coming off a strong June when he went 5-1. Molina hit his two-run drive and the following batter, Kelly Johnson, connected for a solo shot three pitches later off Dylan Axelrod (3-5) to start the second-inning surge that saw the Rays go up 5-0. Later in the inning, Evan Longoria had an RBI single before Wil Myers ended Axelrods night with a run-scoring double. "As a team were doing a really good job of getting better at-bats and thats huge to make sure that the team keeps hitting the way were doing right now," Molina said. It was Molinas second homer this season and first since April 18. Tampa Bay has scored 36 runs over the past five games. Axelrod, who has given up 10 homers in 22 1-3 innings over his past five starts, allowed five runs and nine hits in 1 2-3 innings. "They just jumped on Ax," White Sox manager Robin Ventura said. "Everything was elevated, it seemed like. When hes good, hes got people swinging and missing and balls kind of falling in the dirt. Everything just seemed to be up today." The 1 2-3 innings was Axelrods shortest career start. "I threw some balls up and theyre hot right now, so Ill juust try to turn the page and think about my net start," Axelrod said.dddddddddddd Myers sacrifice fly and a run-scoring single by Luke Scott made it 7-0 in the fourth. Josh Phegley got his first major league hit, an RBI single in the fifth for the White Sox, who have lost seven of nine. Phegley, who started at catcher, and centre fielder Blake Tekotte, recalled from Triple-A Charlotte before the game, were both in the starting lineup. Gordon Beckham had an RBI single and Phegley added a sacrifice fly in the ninth. Longoria started at third base for the first time since leaving a game on June 28 after irritating plantar fasciitis in his right foot. He returned Tuesday for the first of three consecutive days as the designated hitter. "He was fine," Maddon said. "Not hurting at all." Tampa Bays James Loney singled in the first to extend his hitting streak to a career-best 16 games. He drove in a run by drawing a bases-loaded walk in the fifth. Axelrod reached for Desmond Jennings low first-inning liner, which knocked his glove to the ground. The pitcher picked up the ball and threw out the speedy Rays leadoff man at first. NOTES: White Sox RHP Jake Peavy, on the DL since June 6 due to a broken rib, threw off a bullpen mound. "Hopefully in the next week or so hell be able to get a side (session) and be ready to go," Ventura said. Peavy will likely go out on a rehab assignment before rejoining the team. ... Rays RHP Alex Cobb had a bullpen session for the first time since being hit in the right ear by a line drive on June 15. There is no timetable for his return. ... The White Sox designated C Hector Gimenez for assignment. ... SS Alexi Ramirez, who played every inning for the White Sox this season entering the game, was one of several Chicago players pulled after the top of the seventh. ' ' '